About Us

The scoreline is just the beginning.

TheDataStory was built for football fans who know that a 1-0 win can hide a completely one-sided performance, and a 3-0 hammering can occasionally flatter the winner.

We use expected goals, possession data, shot quality maps, and passing networks to explain what actually happened in a match not just what ended up on the scoreboard.

We are not a statistics database. We are journalists who use data the way a detective uses evidence: to find out what really happened, and to say so clearly. When the numbers and the narrative disagree, we trust the numbers.